It's essential to understand the importance of creative vision along with the technical mastery of software. Data visualization isn't about using all the data available, but about deciding which patterns and elements to focus on, building a narrative, and telling the story of the raw data in a different, compelling way.
Ultimately, data visualization is more than complex software or the prettying up of spreadsheets. It's not innovation for the sake of innovation. It's about the most ancient of social rituals: storytelling. It's about telling the story locked in the data differently, more engagingly, in a way that draws us in, makes our eyes open a little wider and our jaw drop ever so slightly. And as we process it, it can sometimes change our perspective altogether.
Thursday, August 13, 2009
I think the closing paragraphs of this article said it best:
Posted by Martin Weiss at 10:03 AM