Check out the editorial commentary at http://jcb.rupress.org/cgi/content/full/jcb.200904082v1

It's entitled A challenge to Goliath, and was written by Mike Rossner, the Executive Director of the Rockefeller University Press

He begins, "Megapublishers obligate librarians to buy hundreds of journals they do not need in order to access the journals their constituents actually read. The time has come to challenge this business model, which is unsustainable for the libraries. ..."